The Entrepreneurs of the Decade: 2000 to 2009

Timothy Archibald
11 of 17

Reed Hastings of Netflix

Reed Hastings has weathered more than his fair share of highs (10 million subscribers; Born into Brothels; those smart red envelopes; the million-dollar Netflix prize) and lows (a class-action lawsuit over the phrase "unlimited rentals"; aggressive competition from Wal-Mart and Blockbuster Video; the fact that Netflix's most avid customers are also its least profitable.) Handling each new challenge with aplomb, Hastings has demonstrated an enviable capacity for resilience. “Being an entrepreneur is about patience and persistence, not the quick buck,” he told Inc. in 2006, “and everything great is hard and takes a long time.”