The Entrepreneurs of the Decade: 2000 to 2009

Daniel Case; Creative Commons
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Martha Stewart

She’s more emblematic of the 1990s than of the 2000s, but remember this: Martha Stewart bet that by not appealing her conviction (for lying to prosecutors, in case you forgot) and by simply getting her five-month prison stretch done with in March 2005, she would minimize the damage to her reputation and quickly get her company back on track. It was a hell of a decision, and it paid off.