The Entrepreneurs of the Decade: 2000 to 2009

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Marc Benioff of

He smartly placed his company at the nexus of two of the most important technology trends of the decade: The widespread adoption of customer relationship management systems and the advent of cloud computing. The strategy turned the software world on its head, and propelled to a strong, post-Sarbanes-Oxley IPO in 2004. With funding in place, the company took off, joining the S&P 500 a few years later and crossing the billion-dollar mark in terms of annual revenue in 2008. Bonus points: In the branding-challenged world of business-to-business software, Benioff’s selection of a memorable domain name stands out.