Entrepreneurs to Watch This Fashion Week

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Keeping Track of it All: Fashion GPS

The guest lists for the hottest runway shows have gone high-tech, thanks to Fashion GPS. The New York and London start-up by entrepreneur Eddie Mullon (pictured center) created an electronic platform lets show organizers instantly check in attendees and assign seating. Off the runway, it also allows brands to manage their inventories and send out look books for each season's fashions.