Entrepreneurs to Watch This Fashion Week

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Luxury Logistics: Show Media

Fashion Week isn't just about expensive clothes, glitzy accessories, and feather-thin models. It's also, of course, about exclusivity and status. Show Media, a New York-based media company and multiyear Inc. 500 honoree, is teaming up with Christian Dior this year to provide a "luxury VIP experience"--free rides in Cadillac Escalades--for high-end consumers who spent $500 or more at Bergdorf Goodman during Fashion's Night Out on Thursday. Show Media was a pioneer of taxi marketing, developing the Taxi Top advertising division before selling it to Verifone Media last year. The company's CEO, Laurence Hallier, says the company's new focus is "on the digital platform within the high-end transportation industry."