Entrepreneurs We Love…Because They Entertain Us

Joe Pugliese
5 of 5

Because he is always on the accelerator

Jay Rogers, 37
Local Motors
Chandler, Arizona

Local Motors may be the most joyful durables manufacturer in history. Thousands of designers worldwide compete in online contests to create the most visible elements of each car model (shape of the frame, interior setup, lights, etc.). Members of the public then vote for their favorites. Each model will be created for a specific region or terrain. The sleek, petite Boston Bullet will navigate narrow streets and potholes. The Phoenix Rally Fighter is a big, bad desert racer. "We make niche vehicles targeted to niche areas using niche tools in niche microfactories, and we will do it again and again and again," says Rogers. Read the full story.
—Leigh Buchanon