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Because when his city needs him, he is right there
Robbie Vitrano, 47
Robbie Vitrano has trouble defining what he does for a living, but look almost anywhere in his hometown of New Orleans, and you will find his footprint. It’s there at the Icehouse, a 12,000-square-foot, $1.5 million commercial real estate development in the once-flooded Seventh Ward. The building is owned by and serves as the headquarters for Trumpet, Vitrano's branding agency. Across town is Vitrano's macrobiotic fast-food joint, Naked Pizza, which has six franchise locations and plans to open about 75 to 100 more. His flashy website, 24Nola.com, designed to prove New Orleans was still very much alive, 24 hours a day. Read the full story.