Entrepreneurs We Love…Because They Inspire Us
Because kids need to be heard
Tina Wells, 30
Buzz Marketing Group
Voorhees, New Jersey
Many big companies sell to the teen demographic, but most are blissfully unaware of what exactly resonates with their target market. Tina Wells, founder and CEO of Buzz Marketing Group, delivers the truth straight from a small army of 9,000 kids, teens, and young adults, whom she anoints as buzzSpotters. That’s good for Wells’s clients (which include Procter & Gamble, American Eagle, Sony Music, and the like) but perhaps even better for these young people, who now know that they can change the way a company addresses them. Read the full story.