Entrepreneurs We Love…Because They're Creating a Cleaner, Greener Life
For giving us a way to say yes to solar
Lynn Jurich, 31, and Edward Fenster
Most people recognize the benefits of solar energy, but the necessary rooftop panels can cost as much as $25,000. Lynn Jurich and Edward Fenster, her co-founder, realized many consumers weren't willing to bet they would remain in their homes long enough to recoup such a large investment through lower energy bills. So the two recast the clean-tech challenge as a financing challenge. SunRun installs solar panels on residences at nominal or no cost. Homeowners sign 20-year contracts to buy power at a fixed price, around 15 percent less than their current electric bills. The company, founded in 2007, is growing at 300 percent a year and has 6,000 customers in seven states. Read the full story.