Entrepreneurs We Love…Because They're Creating a Cleaner, Greener Life

Courtesy Company
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Because he is still growing

Horst Rechelbacher, 69
Intelligent Nutrients

Horst Rechelbacher launched the hair care company Aveda in 1978 and, over the next 19 years, turned the industry on its ear. Suddenly, everyone was talking organics. Having sold to Estée Lauder for $300 million in 1997, Rechelbacher is getting back into beauty with a dramatic expansion of his little nutraceuticals company, Intelligent Nutrients. His products are organic to the point that any of them can be ingested. The founder grows some ingredients on his 100-acre Wisconsin farm. Rechelbacher is betting that farm, in some sense, on the venture. "I am self-financed, because I want to design my destiny," he says. "I don't need to kiss ass or pay interest." Read the full story.
—Mike Hofman