11 Businesses You Can Start in Your Pajamas

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Green Marketing Consultant

Green and Profitable
Shel Horowitz

Shel Horowitz started his first home-based business in 1981 on the kitchen table of a rental apartment. Horowitz is still home-based with Green and Profitable, an international marketing consulting and copywriting service focused on the green market, with clients throughout North America, Europe and Asia, and Australia. Horowitz now works from a 1743 farmhouse in Western Massachusetts with mountain views, which he’s completely solarized. “It would be very hard to push work away after 40 minutes and go take a hike on the mountain if I were in a conventional office, feeling the pressure to "get it all done" before I went home again,” Horowitz says. Three years ago, his farmer neighbors opened a cafe across the street. “Now, for many business meetings, I suggest their store, watch them drive in, and walk across the street. They've got wi-fi, good organic fair-trade coffee, and home-made baked goods; people love meeting there and I don't have to clean my office for visitors so much anymore.”