11 Businesses You Can Start in Your Pajamas

Courtesy Subject
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PR Consulting Firm

Echo Communications
Jodi Echakowitz

In July 2001, Jodi Echakowitz launched Echo Communications, a boutique PR agency focused on the tech sector, with clients including BlackBerry Partners Fund, Hitachi Data Systems, and LinkedIn. Based in Toronto, Echakowitz employs a team of nine public relations consultants, all of whom work virtually. Her decision to take this approach was based on a few factors, including reducing the overhead expenses of a rented office space, making services more affordable for clients, and the ability to start the business with less capital costs. It’s also a family decision, she says. “My son has Aspeger's Syndrome,” says Echakowitz, who’s originally from South Africa, “and given the amount of time he requires to support him in his day-to-day life, working from home made it that much easier as we live close to his school.”