9 Marketing Tricks to Steal From the Oscar Nominees

Getty Images
1 of 10

If you think the Oscars are swank, look at the size of the campaigns movies launch to win them: an estimated $10 million to $20 million. Each. It's serious business. Films nominated for best picture pulled a fifth of their revenue in the month between nomination and awards and winners see 12 percent after getting the gold. What can you learn from Hollywood's master marketers? Plenty.--Erik Sherman