9 Marketing Tricks to Steal From the Oscar Nominees

Courtesy Company
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The Wolf of Wall Street

Timing Is Everything

American Hustle and Wolf of Wall Street got released late in the calendar year for a double benefit: They're fresher in the minds of Academy voters and all the attention boosts box office sales. American Hustle made $40 million out of $144 million domestically since the nomination; Wolf got a 36 percent post-nomination bump.