9 Marketing Tricks to Steal From the Oscar Nominees

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Captain Phillips

Avoid Bad Press with a Light Hand

Virtually every Oscar season sees at least one whisper campaign aiming to scuttle some picture's chance. Woody Allen's Blue Jasmine fell to the wayside in the wake of resurfaced child abuse charges. Allen and his proxies fought back hard. Maybe too hard. Both Wolf of Wall Street and Captain Phillips also faced challenges, but kept a lighter touch in response--and a spot on the roster.