9 Marketing Tricks to Steal From the Oscar Nominees

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12 Years a Slave

The Slow Build

Oscar campaigns are typically a six-month affair to create buzz and market support. The premier for 12 Years a Slave was in late August 2013 at the Telluride Film Festival. Official U.S. opening was 19 cinemas in October. By late January, it was in 1,231. Now the movie's billboard in Hollywood says, "It's time."