9 Marketing Tricks to Steal From the Oscar Nominees

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Dallas Buyers Club

Take Feedback and Go Social

It's easy to misstep during a long campaign. Some people were offended that Dallas Buyers Club star Matthew McConaughey didn't mention AIDS in his Golden Globes acceptance speech and that Jared Leto joked about waxing his legs to play a transsexual character. Right after, the film's Facebook page "paid tribute to AIDS victims."