9 Marketing Tricks to Steal From the Oscar Nominees

Courtesy Company
8 of 10


Understand the Decision Process

Sometimes marketing has to navigate a complex decision process among a group. Understanding the dynamics can mean the difference between winning and losing. The Oscars use a process of preferential balloting. Although 12 Years a Slave has significant acclaim, it may not be well-loved, according to industry watchers. Second choice Gravity could walk away the winner.