9 Marketing Tricks to Steal From the Oscar Nominees

Courtesy Company
10 of 10

Philomena

Guerrilla Marketing Still Works

Philomena Lee, the basis for the movie Philomena, made a high-profile trip to Washington to discuss adoption reform halfway between best picture nominations and ceremonies. It was a guerrilla move from the father of indie Oscar campaigns, Harvey Weinstein, who started the approach in 1990 with a successful meet-and-greet campaign for My Left Foot.