The Evolution of Corporate Logos
Founded in 1909, British Petroleum’s (BP) original logo was designed by an amateur who submitted his emblem in a company-wide competition. “A Mr. AR Saunders from the purchasing department won an employee competition in 1920 to design the first BP mark, a boxy ‘B’ and ‘P’ with wings on their edges, set into the outline of a shield,” the company notes on its site. BP, which is now officially incorporated as BP p.l.c., updated its logo in 2000, incorporating green and yellow, perhaps as a means to associate a “green” mentality with the company. Lauded by marketing gurus at first, the logo was later scrutinized (and lampooned) in 2010, when BP became responsible for perhaps the world's worst oil spill.