The Evolution of Corporate Logos

Courtesy Company
4 of 7


Tracing IBM’s logo back to its origins brings us back to 1889, when the International Time Recording business was founded. In 1911, ITR merged with the Computing-Tabulating-Recording Company — the forerunner of IBM. About a decade later, the tongue-twisting Computing-Tabulating-Recording Company simplified its name to the International Business Machines Corporation. “The ornate, rococo letters that formed the "CTR" logo were replaced by the words "Business Machines" in more contemporary sans-sarif type, and in a form intended to suggest a globe, girdled by the word "International,” according to the company's site. The company’s current logo was design by Paul Rand in 1972, and “horizontal stripes now replaced the solid letters to suggest ‘speed and dynamism.’”