The Evolution of Corporate Logos
Shell, one of the world’s oldest oil companies, traces its humble roots back to a shopkeeper named Marcus Samuel who sold antiques and decorative shells and wanted to expand his business. After a merger in 1907, the Royal Dutch Shell Group was formed with the shell, or “pecten,” as its official emblem. According to Shell, it’s not exactly certain why or how the logo came to be. One explanation comes from the original business of selling shells as decorations; however, some within the company disagree. Some evidence points to an investor named “Mr. Graham” whose Spanish family coat of arms bore a shell emblem.