The Evolution of Corporate Logos
In 1907, 19-year-old Jim Casey borrowed $100 from a friend to start the American Messenger Company, which, using the help of his two brothers, made deliveries on foot and by bicycle. Fast-forward ten years, when Casey merged his company with a local competitor, and created its first logo, a shield with an eagle carrying a package. Paul Rand, famous for designing some of America’s most notable corporate logos including IBM, UPS, Enron, Westinghouse, and ABC, designed UPS’s third logo in 1961. In 2003, UPS, along with marketing consultancy FutureBrand, spent two years designing the most recent logo.