5 Reasons Why Five Guys is a Big Success

Five Guys, Burger and fries, Jerry Murrell, burger, fast food
AP
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The Best Salesman is the Customer

"Treat that person right, he’ll walk out the door and sell for you," Murrell says. "From the beginning, I wanted people to know that we put all our money into the food. That’s why the décor is so simple – red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food."