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Employee Incentives Go a Long Way
"A lot of companies put 3 percent of their revenue toward marketing or advertising," Murrell notes. In contrast, Five Guys will collect "1.5 percent from all our franchisees and give bonuses to the crews that score the highest on our weekly third-party audits. The crews make about $8 or $9 an hour. If they get a good score, they will split another $1,000 among them, usually five or six people per crew. Last year, we paid out between $7 million and $8 million; this year, it will be $11 million or $12 million."