10 Surprising Brand Winners of 2011

Herman Cain Motivated America
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8. Herman Cain Motivated America

Herman Cain's presidential campaign may have self-destructed, but it was unclear from the start whether the bid was just a way to increase his visibility. In any case, Cain emerged from the electoral process as the world's most famous motivational speaker and can now command
as much as $50,000 for a single speech.

Lesson: Keep your eyes on the prize.