10 Surprising Brand Winners of 2011

Occupy Transformed the Conversation
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1. Occupy Transformed the Conversation

At first, Occupy Wall Street seemed like a non-story: a bunch of hippie protesters who somehow got lost on the way to Burning Man. When the police started acting like cartoon thugs (forgetting that cell phones now have cameras), the Occupy protests went viral, changing the national dialogue about wealth, poverty and the middle class.

Lesson: To build a viral brand, provoke a ham-handed enemy.

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