13 Difficult Customers (and How to Cope With Them)

Bigstockphoto.com
13 of 14

The Propellerhead

Cost benefit? Business value? Are you kidding? To the propellerhead, what really matters is whether the technology you're selling is complicated and obscure.

How to Cope: Explain every product feature in terms of how well it would work on either the USS Enterprise or a Tie-Fighter.