25 Greatest Business Innovations of All Time
Human beings have been selling stuff since, well, since there have been human beings. In the olden days, doing business meant swapping a flint ax for a bearskin coat. That would still define business today if it weren't for these world-shaking innovations.--Geoffrey James
3000 B.C.: Money
For the first million years of business, selling meant barter, which meant the traded good had to be physically transported and traded. Money, on the other hand, allowed the value of goods to be traded rather than the goods themselves, thereby making it possible to sell mass quantities.
Fun fact: The largest coins ever "minted" are made of stone and weigh over 4 tons.
2700 B.C.: The Abacus
Money made large financial transactions possible, creating a need to quickly and easily calculate the amounts of goods and money being transacted. The first abacus was invented in Sumeria, but reached perfection in China.
Fun fact: Until around 1950s, a well-trained abacus-wielder could outperform an accountant with an adding machine.
1772 B.C.: Trade Law
Prior to Hammurabi's invention of legal codes, the only way a seller could ensure that he actually got paid was to hire a private army and pummel the offending customer until he emptied his pockets.
Fun fact: Hammurabi makes a cameo appearance in the the Book of Genesis.
100 B.C.: Stock
The first publicly-held stock was in the Roman Republic, which allowed citizen to purchase and trade shares in private companies that provided government services. This innovation made average citizens into participants in the growing wealth of the republic.
Fun fact: The first stock market crash followed quickly on the heels of this invention.
27 B.C.: Interest
Economic activity grinds to a halt if buyers are limited to spending the cash they have on hand. The invention of interest, along with stock, turned Rome into the Wall Street of its day.
Fun fact: The ability to loan money on credit was crucial to the expansion of Roman Empire.
960: Paper Money
Up until this point, money consisted of metal coins with metallurgical value. Paper money made the value of money still more abstract, allowing it to represent precious metals being held in a vault in a central location.
Fun fact: Until the mid-20th century, it was possible to trade such paper for metals that it represented.
The ability to deposit money in one place and withdraw it elsewhere allowed Crusaders to purchase supplies and weapons in the Holy Land rather carrying them from Europe.
Fun fact: The first bankers (The Templars) were burned at the stake. Wall Street, take note!
1494: Double Entry Bookkeeping
The Renaissance is known for the invention of the printing press, but arguably a more important business innovation took place when the entrepreneur Luca Pacioli figured out how to record profits and losses on the same sheet of paper.
Fun fact: The corporate "balance sheet" hasn't changed much in over 500 years.
1642: The Adding Machine
The abacus was only good for adding and subtracting. The mechanical calculator, invented by the scientist Blaise Pascal, could repeat its operations, thereby making it easy to perform multiplication and division as well.
Fun fact: Pascal wasted most his life studying theology.
1714: The Typewriter
These once-omnipresent machines existed in various forms for over 150 years before they came into general business use.
Fun fact: The longest English word that you can type only using the letters in the top row is "typewriter."
1818: The Trade Union
Trade unions brought the business world concepts like the 40-hour work week and worker health insurance, while restraining the worst impulses of laissez faire capitalism.
Fun fact: Unionized car manufacturers in Germany pay workers twice as much as U.S. manufacturers and yet are usually more profitable.
1823: The Telegraph
The information age arguably began with the ability to instantaneously transmit messages over long distances.
Fun fact: Prior to the telegraph, sending a message from the east coast to the west coast of the United States took a minimum of 10 days.
1837: The Programmable Computer
Charles Babbage's Analytical Engine was a fully-programmable computer that foreshadowed the entire computer age and companies like IBM, which now provide the backbone of the entire business world.
Fun fact: The first programmer, Ada Lovelace, did not generally wear Dockers, sneakers, and a polo shirt.
1887: The Credit Card
The novel "Looking Backward" describes using a "credit card" for purchases. The idea, however, wasn't fully implemented until the 1921 when Western Union began issuing charge cards to its best customers.
Fun fact: Credit card fraud was even worse before the invention of the plastic card.
1894: The Minimum Wage
New Zealand was the first country to enact a minimum wage, which now exists in nine out of 10 countries in the world.
Fun fact: The minimum wage in Australia is more than twice as large as in the United States.
1904: Sales Process
An article by economist P.W. Searles described a regularized method to make selling more uniform, predictable, and reproducible.
Fun fact: Early sales processes prescribed the specific hand gestures sales reps should make when selling.
1916: Sales Training
The first sales training conference included representatives from Ford, Burroughs and NCR, who were given a test of the "mental alertness" required to sell.
Fun fact: The first conference also included a phrenologist who insisted that top salespeople always have high foreheads.
1926: Business Psychology
The book "The Psychology of Personal Selling" described the processes of buying and selling in terms of suppressed desires, including human sexuality.
Fun fact: The book correctly predicted that the nerve cells in the brain changed when people decide to buy something.
1938: The Copy Machine.
When physicist Chester Carlson invented "a process for printing images" little did he dream that his invention would someday chew its way through entire forests of paper.
Fun fact: The first commercial Xerox machine printed on microfilm not paper.
The first sale of goods online took place between students at Stanford Artificial Intelligence Laboratory and students at the Massachusetts Institute of Technology using ARPANET, the predecessor of the Internet.
Fun Fact: The first item sold was a quantity of marijuana.
1973: The Mobile Phone
Back in the day, when you left the office, you left the office. With this invention, though, you're basically available to everybody all the time and anywhere. Vacations and weekends have never been the same.
Fun fact: From one third to one half of all robberies involve a mobile phone.
1975: Solution Selling
Wang Laboratories redefines selling as prospecting for opportunities, diagnosing needs and crafting customized solutions rather than giving sales pitches and asking the customer to sign on the dotted line.
Fun fact: At least a million books have been published on Solution Selling.
1981: The IBM Personal Computer
Prior to the IBM PC, business computing meant mainframes and minicomputers sitting in data centers. Within a decade, nearly every business desktop had its own computer.
Fun fact: Over a billion PCs are now in use throughout the world. Even as you read this, a non-trivial percentage of them are being used to play solitaire.
Software firms had played around with the idea for decades, but creating a Customer Relationship Management system specifically for sales teams probably dates from the founding of Seibel Systems in 1993, a company that's now a part of Oracle.
Fun fact: Almost half of all CRM implementations end in failure.
2010: The iPad
Many companies, including Microsoft, had attempted to build usable tablet computers in the past, but the iPad was the first that actually proved usable and, of course, wildly popular.
Fun fact: Apple manufactures more iPads than the number of PCs made by any single PC manufacturer.
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