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4. Promise the Moon
Challenge: You have a valuable employee you're afraid of losing, but can't pay what she's actually worth.
A lousy manager ... makes a series of vague, wonderful-sounding promises that are free of actual commitments, details, and timelines. By holding out illusory carrots, the lousy manager hopes that the valuable employee will stay put and keep quiet.
Better approach: Create an environment where your top people truly enjoy working, even though they might get paid more elsewhere.