Top 10 Brand Disasters of 2011

Facebook Reveals Its Insecurities
4 of 10

7. Facebook Reveals Its Insecurities

Facebook's privacy policies have long been controversial, creating problems that eventually caused the Federal Trade Commission to require the firm to undergo "regular privacy audits" until 2031. That was bad enough, but then hackers broke into CEO Mark Zuckerberg's own Facebook account and published his private pictures. That not only proved to the world that Facebook has lousy security, but publicized a picture of the Facebook CEO holding a chicken upside down.

Lesson: If your CEO is kinda weird, don't let him have a Facebook page.