Top 10 Brand Disasters of 2011

Family Radio Flubs Its Forecast
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6. Family Radio Flubs Its Forecast

Family Radio is a giant in evangelical broadcasting, with multiple radio and TV stations, and programming in 40 languages. Thus, when CEO Harold Camping predicted that the world would end on May 21, 2011, many took him at His Word. Some even sold all their worldly goods. Unfortunately, (as is usually the case) the world did not end, and Family Radio became a sermona non grata. That's not to say that Family Radio doesn't know its core audience; its new logo features an image of grazing sheep.

Lesson: Always have a backup forecast.