Top 10 Brand Disasters of 2011
5. Murdoch Gets Over-Exposéd
The world's second-largest media empire has properties ranging from the Wall Street Journal to the Fox News Network, but most people probably assumed the company possessed a modicum of ethics. That assumption was blasted into nonexistence when British reporters were found to be breaking into voice mails, including those of a family whose child had been murdered. The debacle was further publicized when a procession of celebrities (from Hugh Grant to J.K. Rowling) appeared in court to complain about Murdoch's phone-hacking minions.
Lesson: Corporations may be natural sociopaths, but don't overdo it.