Top 10 Brand Disasters of 2011

Netflix... Or is That Quikster?
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4. Netflix... Or Is That Quikster?

Many Netflix customers excreted masonry when Netflix unexpectedly raised its prices. Then, just when customer ire was at its peak, the firm announced it was splitting off its DVD rental service into a new service called "Quikster." Customers would now have to access two websites to manage their account, the kind of branding move that puts the "Er" in "Dumb and Dumber."

Lesson: CEOs should memorize the definition of the word "hubris."