Top 10 Brand Disasters of 2011
1. Wall Street Gets Occupied
The financial industry was flying high in 2011. Profits were high, bonuses were higher, regulations were weak and likely to get weaker. Having successfully managed to privatize its gains and socialize its losses, Wall Street was beginning to reposition itself as the engine of American prosperity (as opposed to small business). Then along came the "Occupy" movement, pointing out that the system was rigged. Suddenly, the conflict between Wall Street and Main Street became a major element in the national dialogue.
Lesson: You can fool some of the people all of the time ... Heck, you know the rest.