Top 9 Brand Blunders of All Time

1 of 10

Brand blunders are different than brand disasters. You might face a brand disaster if outside events clobber your brand. (Example: the diet candy produced in the early 1980s ... named AYDES. Oops.)

Brand blunders, however are self-inflicted wounds. All of these messes could have been avoided if, well, if the marketing folks involved had thought about these ideas for a little longer. --Geoffrey James