Top 9 Brand Blunders of All Time
Your cartoon mascot going viral on the web is a good thing, right? Apparently, Esurance thought otherwise--they terminated their wildly popular "Erin Esurance" campaign when they thought some of the fan spoofs had gotten too racy. The company has struggled for visibility ever since.
Lesson: When customers embrace your brand, it's time to celebrate--not freak out with fear.