Top 9 Brand Blunders of All Time
3. Groupe Bull
In France, the company "Bull" (aka "Groupe Bull") is well known as business computing giant. In the U.S., however, the term "Bull" has different connotations. That fact got ignored when the French firm acquired named its U.S. division "Bull Worldwide Information Systems" ... which the tech world promptly shorted to "Bull Whiz." Yikes.
Lesson: Don't let arrogance trump good sense.