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When breaking into the highly competitive consumer PC market, Panasonic selected a popular cartoon character as the brand mascot its new machine. To create a "theme," they named the device itself "The Woody," its touch screen feature "Touch Woody" ... and its automatic web browsing feature "The Internet Pecker." (We wish we were kidding.)
Lesson: Never create a brand name without first running it by some slang-savvy translators.