- Tools & Research
- Inc. Advisor
- Inc. Deals
Jet Blue terminal at JFK airport
I believe in collaborating with outside sources and do it often. We worked with a choreographer for the JetBlue terminal, because the challenge was, "How do 20 million people move through this building?" Airports seem antichoreographed—you get hassled going through security, your gate is at the other end of the terminal, and the signs point the wrong way. I thought choreography would make the building more intuitive.