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Not everyone's a hustler. (Hey, it's the Midwest!)
"We find that companies, because they're not being approached every week by a start-up with an idea, they're a lot more approachable and amenable to trying out your ideas, especially if they're free or low-cost," says James Vreeland, founder of Gumshoe, a gaming platform. For example, the Henry Ford Museum let Gumshoe pilot its app with them. "Unlike Silicon Valley, the culture in which everyone is trying to hustle their idea doesn't exist here. The folks who are here just bring so much more Midwestern grit and passion to it."