Inside Detroit's Start-up Culture

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It's irresistible, even to neighbors.

"There is no doubt that there's a different culture in Ann Arbor than Detroit," says Erick Bzovi, founder of HealPay, a data-driven billing engine based in Ann Arbor. "The analogy a lot of people like to say is that it's Silicon Valley and Palo Alto. There's a movement to get people to move to Detroit. That whole city is a start-up. In Detroit, everyone is looking for a big win. It's like a race."