How 5 Unheard of Products Rocked the Market
A Blanket With Arms
It didn't take long for the Snuggie to transform from just another "As Seen on TV" product into a pop culture phenomenon. After the company launching its first marketing campaign in late 2008, parodies that spoofed the sleeved blanket appeared everywhere from YouTube to NBC’s 30 Rock. The Snuggie's designer, AllStar Products, was in on the joke. The company behind several inventive consumer products designed the Snuggie's quirky name and comedic commercials to get consumers laughing and—more importantly—talking about their product.