How 5 Unheard of Products Rocked the Market
An Upside-Down Garden
Topsy Turvy Planters turn a garden upside down, allowing water and nutrients to soak into your hanging fruits and vegetables from the roots above. When marketing the backward planters, AllStar Products produced direct-TV advertisements that explained why consumers couldn't live without the Topsy Turvy in their own garden. Their answer was simple: it grows more delicious produce. Consumers seemed to agree, buying more than 10 million to date. "When I drive around, they're everywhere," says AllStar's CEO Scott Boilen.