How 5 Unheard of Products Rocked the Market

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A Stand for a Smartphone

For creators Brad Leong, Scott Gordon, and Danny Fukuma, marketing The Oona was simple. Their innovative smartphone stand could be anything the customer wanted to be: a stand for using a phone as an alarm clock, or, say, a windshield suction cup for using a phone as a GPS. After designing a prototype and producing a demonstrative video, the three twenty-somethings set up a Kickstarter account with at $10,000 goal. One month later, the Oona earned $127,358 with 3,792 backers—one of Kickstarter’s top 10 all-time highs. —Drew Gannon