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BRINGING INNOVATION TO MARKET

How 5 Unheard of Products Rocked the Market

Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name.
How 5 Unheard of Products Rocked the Market
A Robot That Vacuums
iRobot never intended to call its first consumer product, the self-vacuuming Roomba, a robot. But when every article and review of the product described it as such, iRobot ran with it. With more than six million sold since 2002, iRobot has redefined not only what a vacuum looks like, but what a robot is as well. "If you asked someone today, 'what is a robot?' they wouldn't say Commander Data on Star Trek anymore," says the company's CEO, Colin Angle. "They probably would say, ‘that vacuuming thing.' And that’s good for us."
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Last updated: Jun 14, 2011


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