How to Build Your Dream Franchise
Make changes incrementally.
Tankel wanted to change his staff uniforms, meaning they wouldn't match those at other franchises. At the Times Square location, he says: "we started with just our bartenders, putting them in black tank tops," Tankel explains. "I always say you drink and eat a lot more with a pretty girl serving you. But this isn't Hooters or anything – it has to be balanced." The new look was so well received that the entire Apple-Metro eventually redesigned its uniforms. Corporate says it's flexible on this issue: "Franchisees are encouraged to incorporate the neighborhood as they see fit, and for some, this includes a variety of uniforms styles."