How to Build Your Dream Franchise

Associated Press
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Make changes incrementally.

Tankel wanted to change his staff uniforms, meaning they wouldn't match those at other franchises. At the Times Square location, he says: "we started with just our bartenders, putting them in black tank tops," Tankel explains. "I always say you drink and eat a lot more with a pretty girl serving you. But this isn't Hooters or anything – it has to be balanced." The new look was so well received that the entire Apple-Metro eventually redesigned its uniforms. Corporate says it's flexible on this issue: "Franchisees are encouraged to incorporate the neighborhood as they see fit, and for some, this includes a variety of uniforms styles."