How to Build Your Dream Franchise

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Protect the brand.

Despite his independent streak, Tankel says he always focuses on serving the collective interests of the Applebee's franchise. "I sit on other boards of franchises, and I make sure franchisees do exactly what they are supposed to do," he says. "You want to be very careful about what you do with the brand, because you don't want to destroy your business. I sit on both sides of that desk."