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Buy a tie that fits the owner’s day-to-day wardrobe.
Most men elect to wear ties that fall within a fairly narrow range in terms of style, and it’s foolish to try to buy a tie that’s too far outside of that range. For example, if a man typically wears a silk tie with a repeated pattern (think Vineyard Vines or Hermes), you should buy something in that category. If, on the other hand, he’s a rep tie guy, stick with the stripes. Don’t buy him a bow tie unless he already wears them and loves them.