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4. You Work at Home. Don't Try to Hide It
"First and foremost, I chose to run my business from home. When I started my Web consultancy, Soapbxx, it became a constant migraine with all the overhead and office space. I've been running Soapbxx from home now for four years. We are brutally honest with our structure and have never lost a client. I find that total honesty about being a home-based business makes everything run better and feel more authentic."
-- Amanda Steinberg, Soapbxx and Daily Worth